Luckycycle

Designed for SWIMSHOP® in 2015 to promote the Luckycycle checkout game; one where the customer has the chance to win their basket for free.

  • Role Graphic Designer
  • For SWIMSHOP®
  • Date July 2015
  • Type Promotional campaign

Luckycycle’s pioneering online sales technology allowed SWIMSHOP® to target their customers in a new, exciting and fresh way – not only increasing clickthrough rates and sales but increasing social media interaction.

The promotion allowed SWIMSHOP® to differentiate itself from its competitors, create social buzz, engage better with customers and increase its KPIs.

“We’ve seen an extremely positive reaction within the first weeks of the campaign – extending it long term is logistically viable and beneficial to our offering”

Glyn Cawkwell