Kanuka wanted me to design some creatives for them to use over their Instagram account. The brief requirements were for the designs to be clean and impactful; using a number of quotes and key phrases they had selected. I created a number of designs, all keeping to the minimalist aesthetic of the brand, but with a hint of fun thrown in, and using their brand colours as the basis for the design. This ensured the creatives were on brand, recognisable, and in keeping with the bold philosophy of the brand – “Experience Kanuka and experience tea like never before”.
Kanuka Tea House
The bold, clean design came about through Kanuka's unfussy, contemporary approach.
I created a few alternative designs that were a little more ‘out there’ in terms of concept and bolder in colour and theme. These were designed to showcase the playful and colourful nature of the brand.